Privacy policy
Short version: we keep your email address and your quiz answers, we email you the report if you buy it, and we only send you updates if you agree to them. We never sell your data.
Who we are
Pup & Parent (pupandparent.com) is responsible for the data described here. Write to us at support@pupandparent.com.
What we collect
Your email address, when you ask to see your result.
Your quiz answers and the breed we matched you to. The answers are about your home and routine: where you live, how active you are, who else lives with you.
Your choice about updates, and when you made it.
If you buy the report, a record of the order: when, the amount, and Paddle’s reference for it. We never see your card or bank details.
How the site is used: the pages you visit, what you click, rough location from your IP address, your browser and device, and recordings of visits (see “Analytics” below).
We do not ask for your name, and there is no account or password.
Your answers also travel in the address of your result page, so the link works later and on another device. Anyone you send the link to can see the same result, but nothing in it identifies you. The same goes for the link to a paid report.
Why we use it
To send you your report, if you buy one. You asked for it, so we send it. This email is not marketing.
To keep a record of your result. So we can connect a paid report to the result it is based on, and so we can see how the quiz is used and improve it. We do this because we have a legitimate interest in running and improving the service.
To understand how the site is used and fix what is not working, through analytics and visit recordings. We do this because we have a legitimate interest in running and improving the service.
To send you occasional updates, if you agree. The box on the form is how you agree. Untick it and you will not get updates; you still get your result either way. Every update has an unsubscribe link, and you can withdraw at any time.
Who handles it for us
Resend delivers our emails. ImprovMX forwards the emails you send to our support address to our inbox. Supabase hosts our database. PostHog provides our analytics and visit recordings. Our hosting provider runs the website and keeps standard server logs. Each processes data only to provide that service to us.
Paddle sells the report on our behalf as our reseller (the Merchant of Record). If you buy it, Paddle collects your payment and billing details directly and is responsible for them under its own privacy notice. Paddle tells us the order was paid; we do not receive your payment details.
Some of these providers work outside the UK and the EU. Where they do, your data is protected by standard contractual safeguards. We do not sell your data or share it with anyone else.
How long we keep it
Until you ask us to delete it. If you unsubscribe from updates, we keep a note that you did, so that you are not added again by mistake.
Analytics
We use PostHog to see how the site is used, so we can make it better: which pages people visit, where they click, and where they get stuck. It also records visits (session replay), so we can see how the pages behave. Everything typed into the site, including your email address, is hidden in those recordings, and links to paid reports are removed before anything is sent. We do not use analytics for advertising, and we do not sell it or share it with anyone else.
Cookies
PostHog stores a small cookie and uses your browser’s local storage to recognise a returning visit. We do not use cookies for advertising. If you open the checkout, Paddle may use cookies it needs to process your payment securely. You can clear or block cookies in your browser at any time.
Your rights
You can ask to see the data we hold about you, correct it, have it deleted, or object to how we use it. Email support@pupandparent.com and we will reply within a month. If you are not happy with our answer, you can complain to your data protection authority. In the UK that is the Information Commissioner’s Office (ico.org.uk).
Last updated 26 September 2026.